NEWS

Catch up with the latest news at FRAM Soccer Club

WELCOME LIAM DELURY

FRAM announces new Girls Youth Director

11/13/2025

FRAM Soccer Club is proud to announce the appointment of Liam Delury as the club’s new Girls Youth Director, effective immediately.

Delury brings a modern, holistic, and player-first approach to youth development. With a strong background in curriculum design, coach education, and long-term player pathway development, he will oversee all programming, coaching standards, and player experience across the girls’ youth age groups.

“We are thrilled to welcome Liam into this leadership role,” said Sean Lockhart, FRAM Technical Director. “His energy, vision, and commitment to building a connected, aligned program will elevate the experience for every player and every team. I’m excited to work alongside him as we continue integrating the youth and older girls’ pathways into one united direction for our club.”

As Girls Youth Director, Delury will focus on strengthening the club’s technical identity, enhancing communication with families, and ensuring all players — from emerging young athletes to competitive Girls Academy teams — have a clear and supported developmental journey.

“We believe Liam is the perfect addition to our staff at this time,” said Sean Lockhart. “His leadership will play a critical role in shaping our next generation of players and supporting our coaches with the tools and standards needed to maximize growth.”

Liam has already begun working with teams (2015 Pre-GA and 2016 Pre-GA), coaches, and families and will be transitioning into head coaching roles within the U12 (2014/2015) Pre-GA and U11 (2015/2016) Pre-GA programs for the 2026/2027 season.

FRAM Soccer Club looks forward to the positive impact Liam will bring as the club continues to invest in the long-term success of its players and community.

FRAM x GIRLS ACADEMY ASPIRE

FRAM announces acceptance into GA ASPIRE

04/04/25

FRAM Soccer Club Announces Acceptance Into GA Aspire

”I am delighted for our girls program to have both feet in with the Girls Academy. It is a privilege for us to be under the direction of the US Soccer Federation, receiving their guidance and platform to enhance the opportunity for players in the South Bay to use their soccer abilities to obtain an education. The future is bright.” Jack Gidney - Elite Girls Director

FRAM MEANS FORWARD

FRAM x ADIDAS x Soccer.com

FRAM announces partnership with Adidas and Soccer.com

01/13/25

FRAM Soccer Club Announces Exclusive Partnership with Adidas as Official Supplier and Outfitter

South Bay, California – January 13th, 2025 – FRAM Soccer Club, one of the most respected and longest-standing soccer organizations in Southern California, is excited to announce an exclusive, six-year partnership with global sportswear leader Adidas. The collaboration designates Adidas as the official supplier and outfitter for FRAM Soccer Club, strengthening the club's commitment to providing its players with the best possible equipment and apparel.

Founded in 1964, FRAM Soccer Club has a storied history of fostering youth soccer talent in the South Bay area. With nearly six decades of community involvement, the club has produced countless skilled athletes and champions, while maintaining its core mission to promote growth, development, and sportsmanship in the game of soccer. This partnership with Adidas marks a significant step in the club’s continued evolution and ensures that FRAM players will represent the club in the most advanced, performance-driven gear available.

Adidas: A Heritage of Excellence

Adidas, a global leader in sportswear and innovation, has been at the forefront of soccer for over 70 years, designing iconic footwear, apparel, and equipment that have supported some of the world’s greatest athletes. With a commitment to sustainability and cutting-edge design, Adidas continues to inspire and equip soccer players at every level, from grassroots to the professional stage. This new collaboration with FRAM Soccer Club underscores Adidas' dedication to developing soccer talent and elevating the experience of the game, both locally and globally.

“We are thrilled to partner with FRAM Soccer Club, a club with such a rich history and a strong presence in the South Bay community,” said Nick Besler at Adidas. “This partnership not only reflects our shared passion for the beautiful game but also highlights our commitment to supporting young athletes in their journey to greatness.”

Partnership with Soccer.com

In a further step to elevate the experience for FRAM’s players, Adidas has joined forces with Soccer.com, the largest online soccer retailer in the United States, to serve as the official distributor for all FRAM Soccer Club teams and players. Through this collaboration, Soccer.com will ensure that players have access to Adidas’ premium gear and apparel, from jerseys to footwear and training equipment.

Additionally, Soccer.com has signed on as the official sponsor of FRAM Soccer Club's jersey and training wear, marking another exciting milestone in this multifaceted partnership.

“We are proud to be working with Adidas and Soccer.com to bring the best possible resources to our FRAMily,” said Patrick Sullivan, President of FRAM Soccer Club. “The combination of Adidas’ world-class products and Soccer.com’s distribution expertise will help our players perform at their best, while also strengthening our club's heritage of excellence in the South Bay community and on the national stage.”

This new partnership is not just about outfitting players – it’s about building a legacy. This deal signifies the largest in the club's history and with this collaboration, FRAM Soccer Club, Adidas, and Soccer.com are united in their mission to inspire the next generation of soccer stars while continuing to honor the history, heritage, and values that have made FRAM one of the premier soccer clubs in Southern California.